SCOTTS
MIRACLE-GRO
Challenge: Extend the Scotts Miracle-Gro brand.
AD: Mark Murphy
AD: Hannah Newsome
CW: Taylor Martin
We created a living vending machine that dispenses a variety of seeded cups of soil that are ready to grow and come with easy care instructions.
ALIVE vending machines are placed near the entrances of local coffee shops and around college campuses.
We posted portraits of our new plant parents on the Scotts
Miracle-Gro instagram story and Geotagged to guide people
to our ALIVE locations.