SCOTTS
MIRACLE-GRO
Challenge: Extend the Scotts Miracle-Gro brand.
AD: Mark Murphy
AD: Hannah Newsome
CW: Taylor Martin
Our team is proud to introduce the innovative and environmentally-conscious solution to traditional vending machines: a living vending machine that dispenses seeded cups of soil, ready for planting and cultivation. Each cup comes with easy-to-follow care instructions and offers a unique opportunity for individuals to engage in gardening and plant cultivation in an convenient and accessible manner. We believe this invention has the potential to revolutionize the vending industry and encourage sustainable living practices.
ALIVE vending machines are placed near the entrances of local coffee shops and around college campuses.
We posted portraits of our new plant parents on the Scotts
Miracle-Gro instagram story and Geotagged to guide people
to our ALIVE locations.
