SCOTTS MIRACLE-GRO | markmurphy

Challenge: Extend the Scotts Miracle-Gro brand.

AD: Mark Murphy

AD: Hannah Newsome

CW: Taylor Martin

We created a living vending machine that dispenses a variety of seeded cups of soil that are ready to grow and come with easy care instructions.

ALIVE vending machines are placed near the entrances of local coffee shops and around college campuses.

We posted portraits of our new plant parents on the Scotts

Miracle-Gro instagram story and Geotagged to guide people

to our ALIVE locations.

MARK MURPHY