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SCOTTS
MIRACLE-GRO

Challenge: Extend the Scotts Miracle-Gro brand.

AD: Mark Murphy

AD: Hannah Newsome

CW: Taylor Martin

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We created a living vending machine that dispenses a variety of seeded cups of soil that are ready to grow and come with easy care instructions.

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ALIVE vending machines are placed near the entrances of local coffee shops and around college campuses.

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We posted portraits of our new plant parents on the Scotts

Miracle-Gro instagram story and Geotagged to guide people

to our ALIVE locations.

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