My partner and I found that most energy drinks are bought and consumed by online gamers. To leverage this we coded a one day online in game modification. The game mod made the gamers car indestructible. Gamers could then record and stream their stunts online for a chance to be featured on the home page of, the top online game steaming site. All while promoting the idea of a crashless enegry drink.  AD:Mark Murphy AD:Gwen Evens