MERRELL HIKING SNEAKERS
To celebrate national outdoor day 'June 9th' Merrell will launch a geocache treasure hunt. Starting June 1st Merrell will hint at the locations of free hiking gear, trips and cash around cities along the Appalachian trail, dropping a new prize everyday leading up to June 9th. First person to find the location and direct message the code to Merrell wins the prize. To help people keep track of which prizes were still out there my partner and I coded and designed FOOTPRINT an interactive map of the Appalachian trail. Mapping the mountain ranges along the entire trail and making the site responsive to each mountain range. Once a prize is claimed it drops off the map.
AD:Mark Murphy CW:Gwen Evens