Young Bloods Competition. 

Challenge: Enhance the

experience for young readers.

Solution: Some people get overwhelmed with large books, but find things like comics and tv shows easy to digest. We broke the books chapters down into booklets, so that reading becomes more like experiencing a series and less intimidating.

AD: Mark Murphy - Concept, Animation,


Designer: Erin Vandeburg - Graphics

Episodes by Penguin would be sold as a complete set in a single box. This box will easily fit in on any book shelf.